Say Cheese, Singapore!

Say Cheese Event
12th Oct 2016, La Petite Boutique was honoured to be part of the "SAY CHEESE!" Campaign organised by CNIEL.
If you were invited by Bless Inc Asia, I would like to say "Merci Beaucoup" for the wonderful photos, videos shared on Social Media.
If you ever swing by our shop at 4 Kensington Park Road, please say hello! 
-JB
Background of the event:

Cooking Up A Storm With European Cheese

In the way of promoting European cheese, its versatility and the ingredient’s
ingenuity when it comes to creating cheese-inspired cuisine across the spectrum of
local palettes, Belgium chef dynamo and culinary giant Emmanuel Stroobant led a
cooking demonstration in the style of European cheese on Wednesday, 12 October
2016. Held at Saint Pierre, Stroobant’s Singapore outpost along the One Fullerton
stretch, the by-invite-only event was attended by local media and foodies, and
featured a live demonstration of four recipes using European cheeses created by
Stroobant himself.

Stroobant impressed the guests with his culinary flair for playing up unexpected flavours using the best cheeses Europe has to offer, culminating in ingenious creations such as a Live Nitro-Strawberry Sorbet, tempered with Emmental and basil extraction; and a Fried Lemongrass Salad, fleshed out with a full-bodied Gouda, atop a purée of carrot.

“The world has long looked to Europe for its high calibre of cheese. With Singapore’s thriving dining scene on the rise with no signs of stopping anytime soon, the local palette is primed, now more than ever, to embrace the joys of European cheese in its culinary pursuits,” affirmed Stroobant.

 

European Cheese Hits The Streets

Keeping in line with Singapore’s multicultural ethos when it comes to
food, the campaign will culminate in a three-day gourmet food truck
activation, Say Cheese at various lunchtime hotspots from
Wednesday, 26 October 2016 to Friday, 28 October 2016.

The Say Cheese campaign will be serving up a tantalising selection
of treats created using European cheeses, including bite-sized
delights such as a Bleu “Hollandaise” on Egg Croustade; Mozzarella
Mousse and Shaved Parmesan Smashed Peas Crostini; and a Gratin
Dauphinois, among others.

 

In addition to the spread of cheese-centric canapés that will be
making their rounds, campaign ambassadors will also be doling out
complimentary tote bags—of which includes a selection of cheese
recipes—to members of the public who #SayCheese for the camera
at the on-site social photo booths. Stay tuned on the hashtag feed
and join the experience.

The Say Cheese food truck will make its pitstop at the following locations:

*#SayCheese Event Details:

Date: Wednesday, 26 October 2016
Time: 11:30am to 2:30pm
Venue: Changi City Point, 5 Changi Business Park Central 1, Singapore 486038

Date: Thursday, 27 October 2016
Time: 11:30am to 2:30pm
Venue: Mapletree Business City, 10 Pasir Panjang Road, Singapore 117438

Date: Friday, 28 October 2016
Time: 11:30am to 2:30pm
Venue: 1 Fusionopolis Place, Singapore 138632

Do not miss in-store promotions at major retailers from October 2016 to April 2017. You can find out the list of the partner stores on the European Cheeses Singapore Fanpage. We will announce every week the retailers participating in the cheese tasting operation.

This post is brought to you by Bless Inc Asia