Singles Day (also known as 11.11 or Double 11) has now become the biggest shopping festival in the world.
Did you know that it started in 1993 in Nanjing University as a day for the students to celebrate their singledom? Its previous name was Bachelor’s Day (a kind of anti-Valentines Day). The date, 11th of November, was chosen because the numeral 1 resembles a bare stick (Chinese: 光棍; pinyin: guānggùn), which is Chinese Internet slang for an unmarried man who does not add 'branches' to the family tree.
In 2009 Alibaba started to use this day as a 24-hour shopping holiday festival that offered online shopping discounts and offline entertainment. Since then it has been transformed into the biggest offline and online shopping day in the world and is widely celebrated in Asia.
On this special occasion LPB Market is offering up to 30% discounts on your favourite food and wines for 4 days only (from November 8th till November 11th)! Treat yourself with delicious products and exciting 11.11 promotions! Truffle Brie, Comté, Parmigiano, Mini Saucissons, Lamb Rack, Duck Rillettes, Chocolate, Burgundy Bordeaux and Provence Wines, Drappier Champagnes to pair your delicacies with! Hurry up, the timer is ticking!
LPB Market Team